Siemens Product Manager, Cardiology Ultrasound in Malvern, Pennsylvania
Product Manager, Cardiology Ultrasound
Job Family: Marketing
Division: Siemens Healthineers
Business Unit: Healthineers (HC)
Requisition Number: 236171
Primary Location: United States-Pennsylvania-Malvern
Assignment Category: Full-time regular
Experience Level: Senior level
Education Required Level: Bachelor's Degree
Travel Required: 40%
At Siemens Healthineers, we are passionate about enabling healthcare professionals to deliver high quality patient care, and to do so affordably. A leading global healthcare company, Siemens Healthineers continues to strengthen our portfolio of medical imaging and laboratory diagnostics, while adding new offerings such as managed services, consulting, and healthcare IT services – as well as further technologies in the growing market for therapeutic and molecular diagnostics.
Siemens Healthineers develops innovations that support better patient outcomes with greater efficiencies, giving providers the confidence they need to meet the clinical, operational and financial challenges of a changing healthcare landscape.
The Product Manager, Cardiology Ultrasound is responsible for tactical marketing aspects of cardiology ultrasound products in the North American market (NAM). This includes the analysis of the market and creation and execution of all direct-to-customer marketing programs for a defined segment using and adapting global product messages or creating new segment messaging as needed. It also includes communication regarding campaigns, programs and pricing to internal audiences. The role captures several other key aspects of marketing management, including positioning for all ultrasound products sold into the target segment and for communicating NAM customer product requirements back to the Business Unit to ensure products are developed for the NAM customer.
The Product Manager, Cardiology Ultrasound will also own the customer lifecycle, develop programs and communicate to deepen the relationship with customers, create additional sales opportunities for Service and Clinical Applications, manage segment marketing spend.
This role reports to the Sr. VP Business Management and Sales, Ultrasound Business - North America for Siemens Healthineers.
Develop comprehensive marketing and tactical plans
Cultivate and maintain a strong customer-centric approach
Lead new product introduction plans on a regional basis
Maximize positioning for all Cardiovascular products
Analyze market segments, product, pricing, volume sales, product mix
Develop promotions and campaigns to drive bookings and revenue
Support RFP process for New Products, GPOs, IDNs, Government
Develop and deliver content for new hire and ongoing training
Support MarComms in developing and executing various brand communication initiatives
Lead creation of pricing structures, price positions, and sales promotions, including ROI impact
Integrate voice of customer into product requirement profile and provide input to R&D
Identify and develop Key Opinion Leader relationships
Required Knowledge/Skills, Education, and Experience
Understanding of classical product management and ability to effectively position and message brands
Advanced knowledge of concepts, practices, and procedures of downstream marketing management
Must have experience in medical capital equipment, ultrasound, cardiology equipment or devices
Knowledge of the medical capital equipment sales process
Ultrasound marketing, clinical or sales background preferred
Interventional cardiology marketing experience
Skills on how to drive demand in the capital equipment market
Ability to handle objections by creating persuasive arguments to drive projects or influence customers
Proficiency in various computer programs, including Microsoft Office suite
Excellent written, presentation and oral communication skills
Strong intra-organizational skills to effectively navigate through a matrix structure
Strong business acumen, analytical and strategic thinking
Capacity to manage cross functional initiatives
Relentless customer focus
Must be able to travel 40% or more as required
5+ years in healthcare product management or marketing role
Demonstrated experience working in a matrix organization
Live in the Malvern (Greater Philadelphia Area) area (or willing to relocate)
Deliver segment-specific revenue, bookings and share targets; New Product Introduction Targets
Expand/leverage KOLs to drive sales/penetrate target segments
Grow share in Routine Echo, Structural Heart Disease and Electrophysiology segments
Plan launches integrating cross-functional partners; Launch products with excellence
Develop customer relationships
BS/BA in related discipline, or advanced degree, where required, or equivalent combination of education and experience.
Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law.
EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, Click here at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm .
Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here at https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf .